Categories


Please see the following descriptions for more information on each category.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.


Best Use of Twitter

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Facebook / Instagram

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Youtube

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Snapchat

To inform or entertain, serve or defend, motivate or campaign…

Best Blog

Recognition of a blog that has combined great content and personality to grow and engage an audience through a specific topic or set of topics.

Best Audience Engagement Campaign

Recognition of the best use of social media to develop, manage and engage online audiences.

Best Social Influencer Campaign

Recognition of a campaign or business that has utilised Social Influencers for the good of their brands – either to drive awareness, launch a brand or drive sales.

Best Use of Research & Evaluation

Recognition of the best use of social media channels to research and evaluate and/or the best use of research and evaluation to inform a social media campaign.

Best Use of Social Media in a Crisis

An award to recognise positive or successful use of social media in extraordinary circumstances.

Innovation

Recognition of an innovative use of social media as part of a wider campaign or an innovative use of technology to further a social media campaign.

Low Budget Campaign

Social media on a shoestring – an award for the greatest results for the minimal outlay (maximum overall campaign budget of $10k, including agency fees and media spend).

Best Use of Social Media - Entertainment

Best use of social media by an entertainment brand or on a campaign within the entertainment vertical.

Best Use of Social Media - Finance

Best use of social media by a finance brand or on a campaign within the finance vertical.

Best Use of Social Media - Retail

Best use of social media by a retail brand or on a campaign within the retail vertical.

Charity / Not-for-profit Campaign

Best use of social media to communicate issues or information by a charity / not for profit organisation. This may be as standalone activity or an element of a wider media or communications strategy.

Best Social Media Campaign

An award for the best overall social media campaign.

Best Strategic Use of Social Media

Recognition of a genuinely strategic social media campaign – where social media has been used to bridge the gap between where a business was and where it wanted to be.

Best Integrated Campaign

An award to recognise an outstanding piece of social media work that was integral into the success of a wider campaign.

Best Use of Paid Social

An award to recognise an outstanding paid social campaign that delivered exceptional results against a defined objective and KPI – be that awareness, reach, engagement, ROI etc.

Best In-house Team

Consistently great understanding and use of social media by an in-house team.

Best In-agency Team

Best social team that area part of a wider agency, i.e. a social team in an SEO/Media/PR/Advertising Agency.

Best Small Agency

Consistently great understanding and use of social media by an agency with 10 or fewer employees.

Best Large Agency

Consistently great understanding and use of social media by an agency with over 10 staff.