Judging Criteria
Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between June 2018 - January 2020.
Each entry must include information under the following headings:
- Total budget & objectives
- Target audience & strategy
- Implementation & creativity
- Results & evaluation
- Why you think you should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may upload 3 x supporting materials.
In-House Team / Agency Awards
The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between June 2018 - January 2020.
Each entry must include information under the following headings:
- Details of the team / agency
- Team / agency objectives
- Recent campaign example
- Recent achievements
- Challenges
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down.
Supporting Material
If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF, Microsoft Word or Microsoft Excel format, must be under 2MB and could include items such as:
- Audited accounts
- Team CV's
- Training and development records
- Copies of media coverage
- Media evaluation
- Client references
- RAJAR / ABC circulation figures
- Website analytics
- Testimonials
- DVDs / CDs
- Publications
- Marketing materials
- Photography
- Weblinks
- Market research findings
CONFIDENTIALITY
All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these.